Our Clinic Team


Ian Sadler – Clinical Director

Ian Sadler Clinical Director BxClinic
“I consider myself immensely fortunate that not only am I doing a job that I’m passionate about but I also enjoy helping a wide range of people, from those suffering from debilitating arthritis to elite sportspeople.”Ian

Hi, I’m Ian Sadler and I’m the Clinical Director of BxClinic in Norwich. For the past 7 years I have been building the Biomechanics Clinic; now that we have our permanent Thorpe Road premises with its purposefully designed consulting rooms and state of the art technology, I couldn’t be more proud of what has been achieved.

I consider myself immensely fortunate that not only am I doing a job that I’m passionate about but I also enjoy helping a wide range of people, from those suffering from debilitating arthritis to elite sports people. I’m involved in spreading the word on the importance of understanding biomechanics to physiotherapists, chiropractors, and osteopaths and I constantly develop and increase my own learning on the subject through the academic circuit where I lecture and share ideas on biomechanics throughout the world.

I first became interested in the area of biomechanics during my time serving as a battlefield medic in the British Army in elite and Special Forces, during which time I treated many lower limb injuries in various fields of operation.

After leaving the army I studied for a medical degree specialising in podiatry and orthotics. I went on to work for the NHS before moving to the UK’s leading biomechanics technologies company as its principal clinician and orthotics consultant. Here I was involved in the development of pioneering gait analysis technology, which I went on to develop for use in clinical practice.

When I am not at the clinic or lecturing I am still involved with the army as a physical training instructor for the Reserve Forces. I’m a keen athlete myself and take part in triathlon events when time allows.

James Chard – Director & Practice Manager

James Chard Director & Practice Manager BxClinic
“We pay exhaustive attention to detail in every area – we visit our suppliers’ factories to ensure our prescriptions are produced and finished to our unique requirements.”James

Hello, I’m James Chard and it’s a pleasure to introduce myself to you. I’m the Practice Manager at BxClinic in Norfolk.

My background is in IT Consultancy, but I have always had an interest in applying my IT skills to a field of work where I can actually make a difference to people’s lives too.

I worked in Internet Infrastructure Engineering for a period in Luxembourg, and spent nearly 10 years in China, Thailand, and India studying Martial Arts, teaching Scuba Diving and practising Yoga intensively. I volunteered as a medic at Mother Theresa’s in Calcutta, and was subsequently inspired to study Biomedical Sciences and Nursing back in the UK. In 2010 I joined the Army Reserve as a combat medic, which is where I met Ian.

I am delighted to be working alongside Ian again at BxClinic. We have a great working relationship built on trust, respect and shared values. We strongly believe that our patients’ care and welfare should always be at the forefront of our decision making. We pay exhaustive attention to detail in every area. Our orthotics are built with remarkable precision and we regularly visit our suppliers’ factories to ensure our prescriptions are produced and finished to our unique requirements. We believe that this attention to detail in every area ensures that our patients always have a positive clinical experience.

As Practice Manager, my day to day duties are concerned with operational and financial assessment and improvement, re-engineering processes and procedures to prepare for growth, strategic business planning and marketing, and building for the day when we are able to offer the same service to NHS patients.

Outside of work I enjoy spending time with my wife Ania, and we are both teachers of yoga and meditation.

Martine Lofty – Administrator & Receptionist

Martine Lofty Administrator and Clinical Receptionist BxClinic
“It’s lovely to chat with patients and meet such a wide variety of people.”Martine

Hello, I’m Martine Lofty and I’m the Company Administrator at BxClinic. I run front-of-house operations.

I’ve held a wide variety of roles throughout my working career, primarily in care assistant and administrative roles. I’ve worked for a number of local companies including Aviva, Start-Rite Shoes, the Norfolk & Norwich University Hospital, and the Priscilla Bacon Lodge Palliative Care Centre.

I am delighted to be working at BxClinic, it is such a caring and friendly place to work and I take great pleasure in making patients feel very welcome with a cup of tea or coffee upon arrival. I like to meet new people, so it’s lovely to chat with patients and meet such a wide variety of people. I answer any questions patients may have relating to clinic procedures, and generally making them feel at ease.

I’m proud to have lived in Norwich all my life, it’s a wonderful vibrant and friendly city and I’m very happy that Norwich City Football Club are back in the Premiership. I’m happily married and have two daughters and one of my favourite pastimes is to take my dog on long walks along Norfolk’s wonderful beaches.

You – Our Patients

What do we do and who can we help?

As Biomechanics, we specialise in issues relating to joint malfunction in the lower body, which can include everything from leg length discrepancy to knee pain, bunions and toe deformities.

This means that we can help anyone and everyone who is suffering from any lower body pain. And we do.

You do not need to be referred to us by your GP; anyone can get in touch with us.

There is no categorizing the patients that come to BxClinic. Our patients vary hugely: from an octogenarian suffering from arthritis, to an elite sports person suffering severe shin pain, or a post-operative patient following a hip replacement.

Our patients are you and the many others like you who suffer from a multitude of different issues relating to poor functioning biomechanics; from lower back pain, hip pain, knee problems to bunions and arthritis.

You are part of our team, and as such we like to involve you from the outset. At the initial consultation we take the time to listen carefully to everything you tell us and explain suggested treatments and realistic outcomes. When treatment begins we will involve you in your recovery plan and encourage you to be pro-active, taking a holistic view of your health.

We find that the more engaged you are with your treatment, the more you will understand why we do what we do, and the more effective the treatment tends to be.

Patients also look to us for preventative advice, and this is an important part of the service we offer. If, for example, you are an experienced sportsperson preparing for a big competition, or someone preparing to run a half marathon for the first time, we offer guidance on proper preparation, appropriate footwear and exercise regimes, thus working to avoid injury.

And with our arms forces connections, we can even offer help and advice for those preparing for the rigours of selection, Sandhurst, or the Royal Marines.

Patients who might be considering surgery for bunions, fusion of the bones for arthritis or similar are also encouraged to talk to us first. Surgery is often painful with a long recovery time and is not always guaranteed to work. We take a different approach, by considering the forces which have caused the issues in the first place (the malfunctioning biomechanics) we can often reduce the pain through precision made orthotics and a tailored exercise plan, so surgery is not required.

The more engaged you are with your treatment the more you will understand why we do, what we do and the more effective the treatment tends to be.